Link Build

Business.com Promo Code 2010 Web Directory – Save $50 + $100 Free Credit

Business.com have recently been doing a promo for their $100 free credit on PPC start-up and $50 discount on Business Directory listings.

First of all let me start off by saying that getting a directory listing with Business.com even though a bit costly proves to work very well for SEO. The links that are placed on pages tend to have very little amount of outbound links which gives your link more authority when placed with only very few other links on the one page.

Furthermore because business.com have a pagerank of 7, the inside pages tend to carry a lot of weight. Inside pages where your link will be placed are generally a page rank 4 or 5.

The PPC model in the directory is certainly worth doing as Ad placements are set at the top of the page and get great exposure. Google advertise in the directory as well so this in itself must be worth doing to stand out with the big boys!

$50 Directory Listing Coupon
To save $50 off Business.com directory listings click the following banner:

$100 in Free PPC Clicks
Business.com for a limited time are offering $100 promo code for webmasters looking to buy traffic through their PPC program. You can click the banner for the promo here:

The Business.com Promo is valid from 2010 all the way until 2011.

As with any language, one needs to learn it one word at a time. With the rapid growth of the Internet, a whole new set of terms and definitions have arisen. To be successful, a webmaster needs to be able to speak the “language.” Below is a listing of some of the major terms and definitions used when describing the process and important of link building.

Search Engine: An computerized index of the web pages; creating a searchable database. Example are AltaVista, Google

Directory: An index of web pages, compiled by people and organized more by topic or theme. Examples are Yahoo, About.

Pay Per Click Search Engine: A search engine in which the ranking of the sites is determined by the amount paid for each click from that search engine to the site.

Portal:Are basically directories, many have added features such as news, browser based email, online calendars and reminders, fax services, and chats and discussion forums.

Vortal: Is simply a portal centered around a specific issue.

Search Engine Placement/Optimization/Positioning: The work of trying to ensure that a website ranks high in the search engines.

Meta Description Tag: The tag present in the header of a web page which is used to provide a short description of the contents of the page.

Meta Keywords Tag: The tag present in the header of a web page which lists words which represent the content in the body of the page.

Keyword: A word or phrase which is used when searching for a website in the search engines or directories. It is these words or phrases that webmaster use when describing or explaining the content of their website.

Keyword Density: Represents the frequency these keyword words appear in a page or in an area of a page. It is a critical issue for search engine ranking-the more often the keyword or phrase appears in a page, the higher its search engine ranking. If repeated too often though, it could lead to the page being penalized for spamming.

Spamming: It is a procedure of abusing the normal search engine ranking techniques, such as using hidden text, excessive repetition of a keyword, etc. This term is also used when describing the practice of sending unsolicited bulk email.

Link Popularity: The number of sites which link to a particular site. Many search engines use link popularity as a factor in determining the search engine ranking of a website.

Reciprocal links/link exchanges: The process where two webmasters agree to show the other’s link on their website.

Link Building: The process of creating inbound links to owns website. This can be done reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc.

Link Exchange Program:There are many variations but most normally refers to a sign-up program where webmasters agree to host and link to a members-only links page.

Link Farm: A recent term used to describe some link exchange programs. These programs are nothing more than random links on a page and really do not help one popularity. Can be considered spamming.

Link Management:The process of organizing and maintaining a website’s reciprocal links. Normally a paid service.